“We are a global makeup community and should support one another. We have to be conscious and caring to enhance that community and evolve together.”
Siân Richards is a global educator and mentor. She travels the world inspiring and guiding the next generation of makeup artists, opening their eyes, and guiding them to excel in her Mobile Masterclasses. She also provides free makeup tips via her Makeup Mentor Channel.
As an independent brand owner, she is always creating new formulations and cutting edge cosmetics. Her passion for anything she does is absolutely evident.
Who We Are
Siân Richards London is a self funded Indie Beauty Brand and as such, we are conscious and forward thinking. All our products are hand made by artisans and local businesses domestically in the USA, Canada and EU. SRL makes a sincere effort to enhance this planet and take strides to reduce our carbon footprint as much as possible.
Brand Back Story
Siân Richards London was launched under the name London Brush Company in 2009. Siân was preparing for a movie in Los Angeles and needed some new makeup brushes – but she couldn’t find one good quality makeup brush! She immediately saw a gap in the market and decided to make her own! She went to a brush maker in England and after months of planning and testing, created her signature Classic natural hair brush collection. They sold out on launch and the rest is history.
Siân creates original products and formulations. In 2010 she came up with the Original Brush Shampoo, a Solid Brush Soap with a Goat Milk base and later the Vegan Young Coconut Milk based formula. This simple and safe cleaning solution became a global best seller, is ocean friendly and the benchmark for the new way to deep clean makeup brushes.
When Sian created the Vegan-friendly Nouveau Collection in 2010, she made her vegan makeup brushes so soft and beautiful that they look and feel like natural hair! People were astonished and finally vegan beauty lovers and makeup artists had the same quality as their non vegan counterparts. Subsequently she created a vegan artist paint and testure collection called Innovation in 2015.
As time has moved on and we have moved into cosmetics, and the brand is now Siân Richards London – a conscious cosmetic brand using the best raw materials, innovation, fabrics and natural scents that we can find. We innovate, then create products that are cutting edge and which work. Being unique is our way and we thrive on the challenge.
Thanks for joining us and may the Force be with you – ALWAYS.