OUR STORY
Siân Richards London’s range is influenced by the demands of working in cinema, where makeup has to last under lights, long days, and close-up cameras.
When the right tools and products didn’t exist, Siân knew she needed to make them herself. What started as a need on set slowly became a collection built to perform properly, with precision and durability.
Her first brush collection sold out within hours. Later came the original Brush Shampoo—the one that changed how the industry cleans brushes and sponges.
Everything is made with purpose. Nothing is there for the sake of it. Pigments are mixed to bring complexion to life and elevate, not mask. The products are made to work across ages and skin textures, adapting rather than defining.
The formulas are designed to work with any type of skin, and to hold up when it matters—but still feel right in everyday life.
SRL remains an independent, woman-owned brand, built over decades of experience, with a simple point of view:
Makeup should perform.
Skin should be seen.
Nothing should be unnecessary.