Siân Richards London is a skinclusive indie beauty brand with strong ethics and cutting edge formulas. We are founded by award winning, pro movie makeup artist Siân Richards who started out by creating 11 sable makeup brushes which she called Classic Collection. We create cosmetics and tools in the USA and Canada and road test them rigorously on movies before we release them. We believe in paying people a living wage, making a colour range that includes all ethnicities and giving the best we can always.
As a self funded brand, we are truly Indie. We do not mass produce thousands of pieces at a time, preferring to monitor quality and maintain brand integrity in doing so. With our unique custom formulas, we create cutting edge products to enable everyone to feel like a movie star and benefit from endurance based, premium ingredient products.
SRL does not test on animals, makes sure that all materials are ethically and sustainably harvested and kind to the environment. We maintain high levels of longevity through reusability, or because high quality hand made products result in long lifespans – especially when it comes to makeup brushes.
Back in 2009 and with a 13 year old son and16 month old daughter, Siân was embarking on a new movie as personal for a big movie star. As she lives in Los Angeles, she went looking to purchase new natural hair makeup brushes for her client but was surprised that the movie capital of the world was so poorly stocked with quality merch like she’d known in England. A few months later she crossed The Pond and met with a brush maker somewhere Up North, created 11 sable makeup brushes and made 25 of each. She named her company London Brush Company. When she launched them at a makeup show, she sold out in 2 hours. From there she made squirrel hair, then vegan brushes and moved on to create the original Pure Goat Milk Solid Brush Shampoo which changed the way people cleaned their makeup brushes.
A few years later, she moved into the world of colour cosmetics and rebranded to Siân Richards London. As the personal makeup artist to the star of Marvel Studios Black Panther and finding it difficult to source correct skin tones for deeper complections, she created Essence Hydroproof palette for him and later Melanin for super deep skin. These two palettes changed the industry again and have enabled thousands of beautiful richly melanated humans the chance to feel seen and loved by someone in cosmetics. Siân is known for her ability to see pigments and make ‘living’ colour. Her range of foundations vary from the palest to the richest and enhance skin without needing to be set with powder.