Our Story
Siân Richards London (SRL™) is a skinclusive indie beauty brand founded by award-winning movie makeup artist Siân Richards. Built from decades of experience designing looks for the big screen, SRL™ brings Movie Magic to everyone, everywhere.
All of our cosmetics and tools are created in the USA and Canada, then road-tested on real film productions before release. If they perform under hot lights, long hours, and high-definition cameras, we know they’ll perform for you.
Our colour range celebrates global beauty with original formulations and a powder-free, longwear concept that has made SRL™ a cult favourite across generations.
We hold ourselves to the highest standards: never testing on animals, sourcing materials ethically and sustainably, and designing packaging for reusability and longevity. Our capsule collection of intermixable, multi-functional cosmetics, skincare, and tools is designed for artistry, durability, and respect for the planet.
At SRL™, beauty is more than skin deep — it’s cinema-tested, ethically made, and born from the magic of movies.
Our Origin
In 2009, with a teenage son and baby daughter, Siân Richards was preparing for a new film as personal makeup artist to a major star. She wanted quality natural hair brushes but found none that met her standards. So she took the bull by the horns and created her first collection which became her signature Classic Brusshes: 11 handmade sable brushes. When she launched them at a makeup trade show, they sold out in just two hours.
From that moment, demand grew. Siân expanded into squirrel and vegan brushes, then introduced the groundbreaking Pure Goat Milk Solid Brush Shampoo™, which transformed how artists cared for their tools and went viral on social media.
A few years later, the brand evolved into Siân Richards London (SRL™). With palettes like Essence Hydroproof™and Melanin, created for Black Panther and deeper skin tones, she redefined inclusivity in pro cosmetics.
SRL™ was born from cinema, built on artistry, and remains a celebration of life, beauty, and excellence.